About Us
Meet Joi—Founder of Lion’s Joy Financial Services
I’m Joi Cunningham, founder of Lion’s Joy Financial Services and a proud graduate of Tuskegee University. My journey began in the skies as a Naval Flight Officer continued as a Information Professional where I spent more than 26 years leading with discipline, precision, and service. As the granddaughter of a Tuskegee Airman, I carry forward a legacy of courage, resilience, and commitment to excellence.
After retiring from the Navy, I turned my focus to empowering families, veterans, and business owners through financial education and protection. Too often, people feel overwhelmed by financial jargon or uncertain about their options. My mission is simple: to make financial strategies clear, approachable, and actionable—so you can make confident decisions about your future.
Through Lion’s Joy, I specialize in:
- Life Insurance Solutions that protect families and businesses
- Retirement and Income Planning that bring peace of mind
- Legacy and Wealth Transfer Strategies that honor what matters most
- Mentorship for Agents who want to grow with clarity and purpose
At my core, I’m a teacher, a guide, and a builder of trust. Whether I’m helping a young family secure their first policy, walking a business owner through succession planning, or mentoring the next generation of financial professionals, my goal is the same: to serve with integrity, clarity, and joy.